My name is Amal. I was born and raised in Morocco. After attending college in the US, I worked in risk management and credit default at a large bank in NY. I joined a media agency a few years later managing a team to inform CPG companies’ media mix through sales forecasting and ROI optimizations. The agency world solidified my interest in the ad tech space. For the past 3 years, I have been at Facebook working on a range of our ad products.
The product management session will focus on the fundamentals of building products at Facebook. We will go through the “understand-identify-execute” framework and ways to identify the “right people problem” as well as how to measure its success.